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Decoding Branding
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Authors: Royce Yuen
Categories: Business & Economics
Type: BOOK - Published: 2021-05-31 - Publisher: Routledge

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Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavi
Decoding Coca-Cola
Language: en
Pages: 251
Authors: Robert Crawford
Categories: Business & Economics
Type: BOOK - Published: 2020-12-07 - Publisher: Routledge

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This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand t
Why it Sells
Language: en
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Authors: Marcel Danesi
Categories: Business & Economics
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Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on
Decoding Design
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Type: BOOK - Published: 2008-02-04 - Publisher: HOW Books

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Understand the Significance of Symbols in Your Design Work Our world is comprised of a handful of very simple patterns that have been a part of human design sin
Decoding CEO-Speak
Language: en
Pages: 259
Authors: Russell Craig
Categories: Business & Economics
Type: BOOK - Published: 2021 - Publisher: University of Toronto Press

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Decoding CEO-Speak monitors the written and oral language of CEOs to reveal its manipulative, enlightening, frustrating, inspiring, and disturbing characteristi