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Language: en
Pages: 178
Pages: 178
Type: BOOK - Published: 2021-03-08 - Publisher: Business Expert Press
CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system
Language: en
Pages: 399
Pages: 399
Type: BOOK - Published: 2012-04-30 - Publisher: Springer Science & Business Media
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach wa
Language: en
Pages: 422
Pages: 422
Type: BOOK - Published: 2018-05-15 - Publisher: Springer
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtai
Language: en
Pages: 495
Pages: 495
Type: BOOK - Published: 2009 - Publisher: Routledge
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually benefici
Language: en
Pages: 127
Pages: 127
Type: BOOK - Published: 2019-08-29 - Publisher: Springer Nature
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media