Related Books

Cult of the Luxury Brand
Language: en
Pages: 320
Authors: Radha Chadha
Categories: Business & Economics
Type: BOOK - Published: 2010-12-07 - Publisher: Nicholas Brealey International

DOWNLOAD EBOOK

The first book to explore how and why an amazing "luxeplosion" is rocking Asia.
Kapferer on Luxury
Language: en
Pages: 240
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2015-03-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth
The Luxury Strategy
Language: en
Pages: 408
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
Digital Luxury
Language: en
Pages: 318
Authors: Wided Batat
Categories: Business & Economics
Type: BOOK - Published: 2019-04-29 - Publisher: SAGE

DOWNLOAD EBOOK

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th
The Cult of Mac, 2nd Edition
Language: en
Pages: 233
Authors: Leander Kahney
Categories: Computers
Type: BOOK - Published: 2019-12-05 - Publisher: No Starch Press

DOWNLOAD EBOOK

It's been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition bring