Crossing the Chasm

Crossing the Chasm
Author :
Publisher : Harper Collins
Total Pages : 254
Release :
ISBN-10 : 9780061795862
ISBN-13 : 0061795860
Rating : 4/5 (860 Downloads)
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Book Synopsis Crossing the Chasm by : Geoffrey A. Moore

Download or read book Crossing the Chasm written by Geoffrey A. Moore and published by Harper Collins. This book was released on 2009-03-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


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