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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-e
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Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien t
Inside the Tornado
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Pages: 244
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Categories: Business & Economics
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Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companie
Crossing the Quality Chasm
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Authors: Institute of Medicine
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Type: BOOK - Published: 2001-07-19 - Publisher: National Academies Press

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Second in a series of publications from the Institute of Medicine's Quality of Health Care in America project Today's health care providers have more research f
Start at the End
Language: en
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Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at