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Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien t
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Type: BOOK - Published: 1999 - Publisher: HarperBusiness
Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companie
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Type: BOOK - Published: 2001-07-19 - Publisher: National Academies Press
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Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at