Creative Strategy in Advertising

Creative Strategy in Advertising
Author :
Publisher : Wadsworth Publishing Company
Total Pages : 0
Release :
ISBN-10 : 0495096202
ISBN-13 : 9780495096207
Rating : 4/5 (207 Downloads)
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Book Synopsis Creative Strategy in Advertising by : Bonnie L. Drewniany

Download or read book Creative Strategy in Advertising written by Bonnie L. Drewniany and published by Wadsworth Publishing Company. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.


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