Creative Marketing Communications

Creative Marketing Communications
Author :
Publisher : Kogan Page Publishers
Total Pages : 356
Release :
ISBN-10 : 0749434589
ISBN-13 : 9780749434588
Rating : 4/5 (588 Downloads)
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Book Synopsis Creative Marketing Communications by : Daniel L. Yadin

Download or read book Creative Marketing Communications written by Daniel L. Yadin and published by Kogan Page Publishers. This book was released on 2001 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to creative marketing techniques Creative Marketing Communications features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work. This third edition contains a new section covering marketing on the Internet.


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