Creating Powerful Brands in Consumer, Service and Industrial Markets

Creating Powerful Brands in Consumer, Service and Industrial Markets
Author :
Publisher : Routledge
Total Pages : 489
Release :
ISBN-10 : 9780750659802
ISBN-13 : 0750659807
Rating : 4/5 (807 Downloads)

Book Synopsis Creating Powerful Brands in Consumer, Service and Industrial Markets by : Leslie De Chernatony

Download or read book Creating Powerful Brands in Consumer, Service and Industrial Markets written by Leslie De Chernatony and published by Routledge. This book was released on 2003 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.


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Creating Powerful Brands in Consumer, Service and Industrial Markets
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Pages: 489
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"Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.
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1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
Creating Powerful Brands in Consumer, Service and Industrial Markets
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Creating Powerful Brands
Language: en
Pages: 489
Authors: Leslie de Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2012-11-27 - Publisher: Routledge

DOWNLOAD EBOOK

This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author