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Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to h
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Type: BOOK - Published: 2016-05-04 - Publisher: SAGE Publications
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communica
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Pages: 355
Type: BOOK - Published: 2016-05-13 - Publisher: CRC Press
Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully add
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Pages: 656
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Type: BOOK - Published: 2015-06-22 - Publisher: John Wiley & Sons
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of han