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Corporate Reputation
Language: en
Pages: 206
Authors: Leslie Gaines-Ross
Categories: Business & Economics
Type: BOOK - Published: 2010-01-26 - Publisher: John Wiley and Sons

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Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation "In a sea of business books, Corporate Reputation is a beacon of light for a
Creating Corporate Reputations : Identity, Image and Performance
Language: en
Pages: 322
Authors: Grahame Dowling
Categories:
Type: BOOK - Published: 2000-12-07 - Publisher: OUP Oxford

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Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to h
The SAGE Encyclopedia of Corporate Reputation
Language: en
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Authors: Craig E. Carroll
Categories: Business & Economics
Type: BOOK - Published: 2016-05-04 - Publisher: SAGE Publications

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What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communica
Corporate Reputation
Language: en
Pages: 355
Authors: Ronald J. Burke
Categories: Business & Economics
Type: BOOK - Published: 2016-05-13 - Publisher: CRC Press

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Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully add
The Handbook of Communication and Corporate Reputation
Language: en
Pages: 656
Authors: Craig E. Carroll
Categories: Social Science
Type: BOOK - Published: 2015-06-22 - Publisher: John Wiley & Sons

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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of han