Integrated Marketing Communications

Integrated Marketing Communications
Author :
Publisher : Financial Times/Prentice Hall
Total Pages : 761
Release :
ISBN-10 : 0273676458
ISBN-13 : 9780273676454
Rating : 4/5 (454 Downloads)
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Book Synopsis Integrated Marketing Communications by : David Pickton

Download or read book Integrated Marketing Communications written by David Pickton and published by Financial Times/Prentice Hall. This book was released on 2005 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.


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