Faithin Omaha eBook Collection

Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitione

`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest c

"Integrated Marketing" boxes illustrate how companies apply principles.