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Has 'coolness' conquered our economy?
Language: en
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Pages: 304
Type: BOOK - Published: 2016-10-25 - Publisher: Simon and Schuster
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges
Language: en
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Pages: 258
Type: BOOK - Published: 2011 - Publisher: Polity
This book argues that we are undergoing a transition from industrial capitalism to a new form of capitalism - what the author calls & lsquo; cognitive capitalis
Language: en
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Pages: 340
Type: BOOK - Published: 1997 - Publisher: University of Chicago Press
Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.
Language: en
Pages: 664
Pages: 664
Type: BOOK - Published: 2005 - Publisher: Verso
A century after the publication of Max Weber's The Protestant Ethic and the "Spirit" of Capitalism , a major new work examines network-based organization, emplo