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Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). Youll first gather data to help you make the case for a mob
Content Strategy for the Web
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Authors: Kristina Halvorson
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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS j
Content Strategy
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Type: BOOK - Published: 2013-01-15 - Publisher: XML Press

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If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to i
Content Strategy at Work
Language: en
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Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging th
Mobile Marketing
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Authors: Daniel Rowles
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Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location