Faithin Omaha eBook Collection

Adventising perspectives, crafting marketing and advertising strategies, integrating adverting with other elements of the communications mix....

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, polit

Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the author’s ability to pull from real-world

Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary rel

Exploring the core principles that drive advertising, this book goes beyond academic theory. The authors present advertising as it is actually practiced and mak