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This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to th
Vulnerable Consumers and the Law
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This book charts the difficulties encountered by vulnerable consumers in their access to justice, through the contributions of prominent authors (academic, prac
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This book charts the difficulties encountered by vulnerable consumers in their access to justice, through the contributions of prominent authors (academic, prac
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This book advocates a new way of thinking about mortgage contracts. This claim is based on the assumption that we currently live in a political economy in which
The Vulnerable Consumer
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Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars prov