Faithin Omaha eBook Collection

The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness.

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effect

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the the

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve

"The aim of this study was to develop an insight into the importance and impact of the attributes which shape the competitiveness of tourism destinations. Resea