Faithin Omaha eBook Collection

Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. From 2000 to 2010, Chinese outbou

These guidelines from the China Tourism Academy and UNWTO offer valuable insights into the factors motivating Chinese tourists to travel. It also presents a val

The People’s Republic of China has changed from a country which actively discouraged tourism into one of the major source markets for the international indust

Chinese outbound tourist behaviour : an introduction / Jun Wen and Metin Kozak -- History, development and politics of China's outbound tourism / Matias Thuen J

Consumer research is often central to academic studies in many different fields, and more recently, tourism studies have empirically examined consumer research