Strategic Marketing Management in Asia

Strategic Marketing Management in Asia
Author :
Publisher : Emerald Group Publishing
Total Pages : 589
Release :
ISBN-10 : 9781786357458
ISBN-13 : 1786357453
Rating : 4/5 (453 Downloads)
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Book Synopsis Strategic Marketing Management in Asia by : Syed Saad Andaleeb

Download or read book Strategic Marketing Management in Asia written by Syed Saad Andaleeb and published by Emerald Group Publishing. This book was released on 2016-12-22 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.


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