Faithin Omaha eBook Collection

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementa

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the chal

Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active parti

Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process lai