Candidate-Centered Campaigns
| Author | : B. Arbour |
| Publisher | : Springer |
| Total Pages | : 215 |
| Release | : 2016-04-30 |
| ISBN-10 | : 9781137387370 |
| ISBN-13 | : 1137387378 |
| Rating | : 4/5 (378 Downloads) |
Book Synopsis Candidate-Centered Campaigns by : B. Arbour
Download or read book Candidate-Centered Campaigns written by B. Arbour and published by Springer. This book was released on 2016-04-30 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
