Business Strategy in a Semiglobal Economy
Author | : Panos Mourdoukoutas |
Publisher | : Routledge |
Total Pages | : 289 |
Release | : 2015-03-26 |
ISBN-10 | : 9781317475484 |
ISBN-13 | : 1317475488 |
Rating | : 4/5 (488 Downloads) |
Download or read book Business Strategy in a Semiglobal Economy written by Panos Mourdoukoutas and published by Routledge. This book was released on 2015-03-26 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.