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Language: en
Pages: 314
Pages: 314
Type: BOOK - Published: 2020-05-10 - Publisher: Routledge
Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of
Language: en
Pages: 113
Pages: 113
Type: BOOK - Published: 2017-09-08 - Publisher: Routledge
Bronze winner of the AXIOM Business Book Award in the category of Philanthropy, Non-Profit, Sustainability. Please see: http://www.axiomawards.com/77/award-winn
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
Language: en
Pages: 229
Pages: 229
Type: BOOK - Published: 2013-11-08 - Publisher: John Wiley & Sons
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews tradition
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2010-04-06 - Publisher: Stanford University Press
"Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how followin
