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Brands of Faith
Language: en
Pages: 256
Authors: Mara Einstein
Categories: Business & Economics
Type: BOOK - Published: 2007-09-14 - Publisher: Routledge

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Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization
Religions as Brands
Language: en
Pages: 287
Authors: Jean-Claude Usunier
Categories: Religion
Type: BOOK - Published: 2016-04-01 - Publisher: Routledge

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During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religi
The Employer Brand
Language: en
Pages: 212
Authors: Helen Rosethorn
Categories: Business & Economics
Type: BOOK - Published: 2016-03-23 - Publisher: CRC Press

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The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at o
Articles of Faith
Language: en
Pages: 193
Authors: Russell Brand
Categories: Humor
Type: BOOK - Published: 2010-06-03 - Publisher: HarperCollins UK

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This collection of Russell Brand's columns for The Guardian not only follows the drama and tumult of the domestic and international football season but also a s
Handbook of Research on the Impact of Fandom in Society and Consumerism
Language: en
Pages: 605
Authors: Wang, Cheng Lu
Categories: Business & Economics
Type: BOOK - Published: 2019-10-25 - Publisher: IGI Global

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Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and e