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This handbook explains the importance of branding, trade-marks and copyright for charities and non-profit organizations and provides invaluable guidance on how
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Nonprofit Marketing
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This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing act
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Cause Marketing For Dummies
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Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit e