Faithin Omaha eBook Collection

Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emer

With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private

The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital busines

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely co