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Brand Management in Emerging Markets: Theories and Practices
Language: en
Pages: 353
Authors: Wang, Cheng Lu
Categories: Business & Economics
Type: BOOK - Published: 2014-06-30 - Publisher: IGI Global

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"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"-
Brand Management in Emerging Markets
Language: en
Pages: 0
Authors: Chenglu Wang
Categories: Brand choice
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"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"-
Competitive Branding Strategies
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Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing marke
Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh
Handbook Of Business Practices And Growth In Emerging Markets
Language: en
Pages: 577
Authors: Satyendra Singh
Categories: Business & Economics
Type: BOOK - Published: 2009-10-22 - Publisher: World Scientific

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The Handbook of Business Practices and Growth in Emerging Markets consists of a collection of specially commissioned chapters that describe the current business