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Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consum
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Type: BOOK - Published: 2015-07-23 - Publisher: CreateSpace
If customers LIKE your brand, be afraid. Be very afraid. In a world where the average customer grows up seeing 170,000 marketing messages by her 17th birthday;
Language: en
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Type: BOOK - Published: 2005-12-01 - Publisher: powerHouse Books
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatc
Language: en
Pages: 260
Pages: 260
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers
Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their bra
Language: en
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Pages: 233
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The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with peo