Related Books
Language: en
Pages: 364
Pages: 364
Type: BOOK - Published: 1994 - Publisher: McGraw-Hill Companies
The authors of Maximarketing and The Great Marketing Turnaround take readers to the next step with a breakthrough book that shows how compan ies like Nestle, Le
Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2009-11-06 - Publisher: McGraw Hill Professional
Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an i
Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 2003-02-25 - Publisher: John Wiley & Sons
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofid
Language: en
Pages: 208
Pages: 208
Type: BOOK - Published: 1999-07-28 - Publisher: SAGE
Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing. New
Language: en
Pages: 244
Pages: 244
Type: BOOK - Published: 2014-07-15 - Publisher: Encyclopaedia Britannica
Capitalism is first and foremost an economic system that prizes free and competitive markets, private ownership, and a comparatively small role for government i