Best Ads
Author | : Dave Saunders |
Publisher | : B.T. Batsford |
Total Pages | : 136 |
Release | : 1997 |
ISBN-10 | : IND:30000053133454 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Book Synopsis Best Ads by : Dave Saunders
Download or read book Best Ads written by Dave Saunders and published by B.T. Batsford. This book was released on 1997 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study looks at how humour has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.