Faithin Omaha eBook Collection

Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated

This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serv

The second edition of this widely acclaimed and extensively cited collection of original contributions by specialist authors reflects changes in the field of cu

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences

Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond tradit