Asian Brand Strategy (Revised and Updated)

Asian Brand Strategy (Revised and Updated)
Author :
Publisher : Springer
Total Pages : 356
Release :
ISBN-10 : 9781137359179
ISBN-13 : 113735917X
Rating : 4/5 (17X Downloads)

Book Synopsis Asian Brand Strategy (Revised and Updated) by : M. Roll

Download or read book Asian Brand Strategy (Revised and Updated) written by M. Roll and published by Springer. This book was released on 2016-02-11 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.


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