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How Audiences Decide
Language: en
Pages: 525
Authors: Richard O. Young
Categories: Business & Economics
Type: BOOK - Published: 2011-03-01 - Publisher: Routledge

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How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It
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Language: en
Pages: 172
Authors: John P. Davies
Categories: Education
Type: BOOK - Published: 2003 - Publisher: Scarecrow Press

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Today's school student lives and learns primarily in an electronic culture, but the current model for teaching and learning is predicated upon a culture of prin
Ethics and Capitalism
Language: en
Pages: 252
Authors: John Douglas Bishop
Categories: Political Science
Type: BOOK - Published: 2000-01-01 - Publisher: University of Toronto Press

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The essays in Ethics and Capitalism address the question of ensuring ethical and just societies within a capitalist system without sacrificing productivity.
Adcult USA
Language: en
Pages: 306
Authors: James B. Twitchell
Categories: Art
Type: BOOK - Published: 1996 - Publisher: Columbia University Press

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Why advertising has become the dominant meaning-making system in American culture and satisfies our desires in fundamental ways.
Popular Modernity in America
Language: en
Pages: 260
Authors: Michael Thomas Carroll
Categories: Technology & Engineering
Type: BOOK - Published: 2000-09-28 - Publisher: SUNY Press

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Examines a wide variety of cultural and technological phenomena that have helped shape American popular culture over the last 150 years.