Corporate Architecture

Corporate Architecture
Author :
Publisher : Braun Publishing AG
Total Pages : 0
Release :
ISBN-10 : 3037681683
ISBN-13 : 9783037681688
Rating : 4/5 (688 Downloads)
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Book Synopsis Corporate Architecture by : Chris van Uffelen

Download or read book Corporate Architecture written by Chris van Uffelen and published by Braun Publishing AG. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Corporate architecture plays an important role, not only in presenting the external face of a company, but also reflecting how a company's self-perception. Such architecture can be part of an overall corporate design and is an extremely important part of corporate identity. Companies want a building that identifies them; this can be either a landmark or an advertisement, but ideally a building that symbolizes that values and virtues of the specific company"--Preface.


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