Faithin Omaha eBook Collection

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to ind

This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, m

This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on m

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Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protectin