The Meaningful Brand
| Author | : N. Hollis |
| Publisher | : Springer |
| Total Pages | : 226 |
| Release | : 2016-04-30 |
| ISBN-10 | : 9781137365590 |
| ISBN-13 | : 1137365595 |
| Rating | : 4/5 (595 Downloads) |
Book Synopsis The Meaningful Brand by : N. Hollis
Download or read book The Meaningful Brand written by N. Hollis and published by Springer. This book was released on 2016-04-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.
