Related Books

Advertising to Children in China
Language: en
Pages: 222

Advertising to Children in China

Authors: Kara K. W. Chan
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Chinese University Press

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China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market an
A Content Analysis Comparing Commercials in Children's Programming in China and the United States
Language: en
Pages: 170

A Content Analysis Comparing Commercials in Children's Programming in China and the United States

Authors: Tao Wang
Categories:
Type: BOOK - Published: 2007 - Publisher:

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Advertising and Chinese Society
Language: en
Pages: 324

Advertising and Chinese Society

Authors: Hong Cheng
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher: Copenhagen Business School Press DK

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This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market.
Children in China
Language: en
Pages: 192

Children in China

Authors: Orna Naftali
Categories: Family & Relationships
Type: BOOK - Published: 2016-03-31 - Publisher: John Wiley & Sons

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Chinese childhood is undergoing a major transformation. This book explores how government policies introduced in China over the last few decades and processes o
Advertising to Children on TV
Language: en
Pages: 195

Advertising to Children on TV

Authors: Barrie Gunter
Categories: Business & Economics
Type: BOOK - Published: 2004-09-22 - Publisher: Routledge

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The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for great