Advertising Management by Jay Bansal (SBPD Publications)
| Author | : Jay Bansal |
| Publisher | : SBPD Publications |
| Total Pages | : 128 |
| Release | : 2021-07-09 |
| ISBN-10 | : 9789351677659 |
| ISBN-13 | : 9351677656 |
| Rating | : 4/5 (656 Downloads) |
Book Synopsis Advertising Management by Jay Bansal (SBPD Publications) by : Jay Bansal
Download or read book Advertising Management by Jay Bansal (SBPD Publications) written by Jay Bansal and published by SBPD Publications. This book was released on 2021-07-09 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.
