Faithin Omaha eBook Collection

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With exte

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With exte