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Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.
Advertising in Developing and Emerging Countries
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Advertising in Developing and Emerging Countries

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This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the
Advertising and Promotion
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Advertising and Promotion

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Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Uniqu
Advertising and Promotion
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Advertising and Promotion

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"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and re