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Language: en
Pages: 250
Pages: 250
Type: BOOK - Published: 2008-03-07 - Publisher: Routledge
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the ex
Language: en
Pages: 442
Pages: 442
Type: BOOK - Published: 1990 - Publisher: Psychology Press
Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historica
Language: en
Pages: 221
Pages: 221
Type: BOOK - Published: 2016-01-11 - Publisher: Springer
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis
Language: en
Pages: 477
Pages: 477
Type: BOOK - Published: 2006-09-19 - Publisher: Springer Science & Business Media
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Eff
Language: en
Pages: 168
Pages: 168
Type: BOOK - Published: 2020-10-07 - Publisher: Routledge
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an