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Advertising as Communication
Language: en
Pages: 250
Authors: Gillian Dyer
Categories: Social Science
Type: BOOK - Published: 2008-03-07 - Publisher: Routledge

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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the ex
Social Communication in Advertising
Language: en
Pages: 442
Authors: William Leiss
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher: Psychology Press

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Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historica
Advertising as Multilingual Communication
Language: en
Pages: 221
Authors: H. Kelly-Holmes
Categories: Business & Economics
Type: BOOK - Published: 2016-01-11 - Publisher: Springer

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Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis
International Advertising and Communication
Language: en
Pages: 477
Authors: Sandra Diehl
Categories: Business & Economics
Type: BOOK - Published: 2006-09-19 - Publisher: Springer Science & Business Media

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The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Eff
Innovation in Advertising and Branding Communication
Language: en
Pages: 168
Authors: Lluís Mas-Manchón
Categories: Business & Economics
Type: BOOK - Published: 2020-10-07 - Publisher: Routledge

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This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an