Advertising and Differentiated Products
| Author | : Michael R. Baye |
| Publisher | : Elsevier |
| Total Pages | : 316 |
| Release | : 2001-10-04 |
| ISBN-10 | : 0762308230 |
| ISBN-13 | : 9780762308231 |
| Rating | : 4/5 (231 Downloads) |
Book Synopsis Advertising and Differentiated Products by : Michael R. Baye
Download or read book Advertising and Differentiated Products written by Michael R. Baye and published by Elsevier. This book was released on 2001-10-04 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.
