Faithin Omaha eBook Collection

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should pos

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the the

Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destinat