Faithin Omaha eBook Collection

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multi

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handboo

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex