Related Books
Language: en
Pages: 365
Pages: 365
Type: BOOK - Published: 2023 - Publisher: Springer Nature
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowne
Language: en
Pages: 349
Pages: 349
Type: BOOK - Published: 2021-09-01 - Publisher: Springer Nature
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec
Language: en
Pages: 419
Pages: 419
Type: BOOK - Published: 2012-08-23 - Publisher: Springer Science & Business Media
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th Inte
Language: en
Pages: 406
Pages: 406
Type: BOOK - Published: 2016-08-23 - Publisher: Springer Gabler
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2024-07-13 - Publisher: Springer Gabler
This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strat