Related Books

Advances in Advertising Research (Vol. XII)
Language: en
Pages: 365
Authors: Alexandra Vignolles
Categories: Advertising
Type: BOOK - Published: 2023 - Publisher: Springer Nature

DOWNLOAD EBOOK

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowne
Advances in Advertising Research (Vol. XI)
Language: en
Pages: 349
Authors: Martin K.J. Waiguny
Categories: Business & Economics
Type: BOOK - Published: 2021-09-01 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec
Advances in Advertising Research (Vol. III)
Language: en
Pages: 419
Authors: Tobias Langner
Categories: Business & Economics
Type: BOOK - Published: 2012-08-23 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th Inte
Advances in Advertising Research (Vol. VI)
Language: en
Pages: 406
Authors: Peeter Verlegh
Categories: Business & Economics
Type: BOOK - Published: 2016-08-23 - Publisher: Springer Gabler

DOWNLOAD EBOOK

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec
Advances in Advertising Research XIII
Language: en
Pages: 0
Authors: Daria Gunina
Categories: Business & Economics
Type: BOOK - Published: 2024-07-13 - Publisher: Springer Gabler

DOWNLOAD EBOOK

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strat