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Web Personalization can be defined as any set of actions that can tailor the Web experience to a particular user or set of users. To achieve effective personali

Web personalization can be defined as any set of actions that can tailor the Web experience to a particular user or set of users. This book talks about effectiv

This state-of-the-art survey provides a systematic overview of the ideas and techniques of the adaptive Web and serves as a central source of information for re

Semantics in Adaptive and Personalised Services, initially strikes one as a specific and perhaps narrow domain. Yet, a closer examination of the term reveals mu