Faithin Omaha eBook Collection

In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces toda

Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globa

CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system

Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually benefici