Related Books

Winning the Zero Moment of Truth
Language: en
Pages: 76
Authors:
Categories:
Type: BOOK - Published: - Publisher: Zero Moment of Truth

DOWNLOAD EBOOK

Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital exp
The AI Marketing Canvas
Language: en
Pages: 295
Authors: Raj Venkatesan
Categories: Business & Economics
Type: BOOK - Published: 2021-05-18 - Publisher: Stanford University Press

DOWNLOAD EBOOK

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their
Youtility
Language: en
Pages: 242
Authors: Jay Baer
Categories: Business & Economics
Type: BOOK - Published: 2013-06-27 - Publisher: Penguin

DOWNLOAD EBOOK

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong
WTF?: What's the Future of Business?
Language: en
Pages: 229
Authors: Brian Solis
Categories: Business & Economics
Type: BOOK - Published: 2013-03-11 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it in
Mass Customization
Language: en
Pages: 82
Authors: Paolo Coletti
Categories: Business & Economics
Type: BOOK - Published: 2011-04-11 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Cu