Customer Winback

Customer Winback
Author :
Publisher : John Wiley & Sons
Total Pages : 336
Release :
ISBN-10 : 9780787959449
ISBN-13 : 0787959448
Rating : 4/5 (448 Downloads)

Book Synopsis Customer Winback by : Jill Griffin

Download or read book Customer Winback written by Jill Griffin and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.


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