Related Books

Why it Sells
Language: en
Pages: 220
Authors: Marcel Danesi
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on
It's Not what You Sell, It's what You Stand for
Language: en
Pages: 338
Authors: Roy Spence
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Penguin

DOWNLOAD EBOOK

A forefront advertising executive identifies the potential of a goal-oriented business strategy that focuses on an entire company, in a guide that shares his su
The Kim Kardashian Principle
Language: en
Pages: 254
Authors: Jeetendr Sehdev
Categories: Business & Economics
Type: BOOK - Published: 2017-03-21 - Publisher: St. Martin's Press

DOWNLOAD EBOOK

In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities
The Power of Selling
Language: en
Pages:
Authors: Kimberly K. Richmond
Categories:
Type: BOOK - Published: - Publisher:

DOWNLOAD EBOOK

Why Customers Really Buy
Language: en
Pages: 256
Authors: Linda Goodman
Categories: Business & Economics
Type: BOOK - Published: 2009-01-01 - Publisher: Red Wheel/Weiser

DOWNLOAD EBOOK

The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a de