Faithin Omaha eBook Collection

The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a de

Lewis makes a compelling argument that businesses must look beyond their own internal view of how something is sold, to the external reality of how customers ac

How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consume

Selling can be a science as well as an art, and offering the right product at the right price is only the starting point. The authors explore the thought proces

Are you making it difficult for your potential customers to buy from you? Today’s buyers are overloaded – overwhelmed by too much information and suffering