Related Books

Brand New: The Shape of Brands to Come
Language: en
Pages: 224

Brand New: The Shape of Brands to Come

Authors: Wally Olins
Categories: Business & Economics
Type: BOOK - Published: 2014-04-22 - Publisher: Thames & Hudson

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The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for br
Corporate Identity
Language: en
Pages: 224

Corporate Identity

Authors: Wally Olins
Categories: Corporate image
Type: BOOK - Published: 1989-01-01 - Publisher: Thames & Hudson

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Wally Olins
Language: en
Pages: 112

Wally Olins

Authors: Wally Olins
Categories: Brand name products
Type: BOOK - Published: 2008 - Publisher:

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Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer
Wally Olins on Brand
Language: en
Pages: 341

Wally Olins on Brand

Authors: Wally Olins
Categories: Business & Economics
Type: BOOK - Published: 2004-04-17 - Publisher: Thames & Hudson

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"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Said Business School, Oxford
Brand Thinking and Other Noble Pursuits
Language: en
Pages: 337

Brand Thinking and Other Noble Pursuits

Authors: Debbie Millman
Categories: Biography & Autobiography
Type: BOOK - Published: 2011-10-10 - Publisher: Skyhorse Publishing Inc.

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"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of brandin